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YouTube has doubled the watch-hour threshold for monetization eligibility to 8,000 hours annually or 20 million Shorts views per quarter.
X is discontinuing its revenue-sharing program and rolling out an Original Content Rewards Program that pays creators based on qualified impressions.
LinkedIn is adjusting its feed algorithm to prioritize relevance and rank interactions based on engagement quality rather than volume.
Jeff Dean is leaving Google after 27 years, and Demis Hassabis is stepping down as Google DeepMind CEO to become chair, with Koray Kavukcuoglu assuming many of his responsibilities.
Brands without recognized Knowledge Graph entities risk being treated as generic text strings rather than established authorities in search.
OKF v0.2 now includes trust verification fields—claim origin, expiration, and attribution—though no major AI systems are reading it yet.
Google is testing anchor text links in Ads descriptions, a text disclaimer override for pinned descriptions, and a Handle Swapping feature for Search Profiles.
Search Engine Land examines how AI-powered visibility platforms are helping marketers understand PPC performance within broader competitive context.
Google is beta testing Handle Swapping, a feature that lets creators switch their Search Profile handle to any of their linked verified social media accounts.
Search Engine Land reports that Google has published official guidance on how to format and use text disclaimers effectively in Search ads.
Google refreshed its Business Profile help documentation with updated guidance on identifying legitimate versus fraudulent calls and texts via WhatsApp and RCS.
Microsoft confirmed it will add page and query-level filtering to Bing Webmaster Tools reports, closing a gap with Google Search Console's existing capabilities.
Google is testing a sign-in requirement as an alternative to CAPTCHAs to verify human searchers, though the test remains unconfirmed and unreplicable by most users.
LinkedIn saw double-digit member growth in Q2, according to CEO Daniel Shapero's comments amid Microsoft's earnings report.
Microsoft is consolidating its Predictive Matching targeting option into Search Term Matching within AI Max, with no immediate action required from advertisers.
Google updated its review snippets structured data guidelines to explicitly prohibit fake reviews and undisclosed incentivized reviews in markup.
OpenAI expanded ChatGPT Ads Manager with conversion-optimized campaigns, automatic budget pacing, geo-exclusions, and new product ad formats.
Google is testing household income exclusion options in Performance Max campaigns, allowing advertisers to filter users by income bracket at the campaign level.
Google continues rolling out AI features across Merchant Center, adding dashboard summaries, search suggestions, and chat history access.
Google is rolling out expanded AI Max capabilities for Shopping campaigns, including text customizations, URL expansion, and conversion lift estimates.
Google Ads now offers AI-powered conversion measurement recommendations directly in the Conversion Summary dashboard.
Google is overhauling its gambling ads certification process and requirements effective August 26, 2026, requiring new application forms and stricter compliance standards across all gambling verticals.
Google is discontinuing the Related Search ad format for AdSense auto ads effective August 6, 2026, with no action required from publishers.
Google is now notifying users when their reviews don't post and offering an appeals process, rolling out globally this week.
Google has released Ads API v25, a major update bringing new reporting features and goals support across campaigns, planning, conversions, and more.
Business owners report their review replies have vanished from Google Business Profiles, though replies remain visible in incognito mode and the issue appears widespread.
Google Ads now prevents appeals of policy violations older than 6 months, effective July 21, 2026.
Meta is being sued for allegedly using internal AI systems to identify and target specific employees for its 10% layoff.
Bing is testing an expandable sitelinks interface with an "Open" button that toggles a side panel showing domain links, a departure from traditional sitelinks display.
Pangram's research estimates that roughly 2 in 5 LinkedIn posts contain detectable signs of AI authorship.
OpenAI has started displaying two ads from different advertisers in ChatGPT response footers, a shift from the single-advertiser model previously observed.
Meta donated 15,000 AI glasses to Vision Ireland to support vision-impaired users and improve public perception of the devices.
Google has announced Google Assistant will shut down on September 4, 2026, with Gemini replacing it across Android, WearOS, and other devices.
Meta and Snapchat face potential consumer resistance as they advance AI-powered glasses initiatives.
Google made minor grammatical updates to its Performance Max help docs, with the text customization section remaining substantively unchanged.
Google has rolled out the ability for Search Profile owners to edit their @handle directly from their profile settings.
SERoundtable reports Google is experimenting with underlining and hyperlinking terms in its Related Searches results panel.
Google will stop issuing Euro-denominated checks to AdSense publishers after August 7, 2026.
Google is actively recruiting product managers focused on content automation across two U.S. offices.
OpenAI is previewing Ultrafast mode, which accelerates its GPT-5.6 Sol model 14-fold, targeting enterprise adoption.
Meta leveraged AI analysis to remove 750,000 teen accounts in Australia in compliance with the country's eSafety Commission ban on under-16 users.
Google has updated ad requirements for YouTube and Discover Feed placements.
Google is testing a new Read Later Queue carousel in its Discover feed that lets users access previously saved articles in one place.
Bing is testing a blur/fade effect on related search suggestions to highlight the hovered option and reduce visual clutter.
Google is testing rounded corners and white borders on images in the Discover feed, a visual design experiment first spotted by researcher Damien Andell.
OpenAI has added tooltips to ChatGPT Ads Manager that display View-Through Attribution (VTA) and Click-Through Attribution (CTA) conversion values.
Bing is testing an image section within its shopping panel display, spotted by a user but not yet widely replicated.
Google softened its guidance on AI label placement in image ads, moving from a specific 5.5% margin rule to vaguer language about avoiding corners.