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X Replaces Revenue Sharing Program With New Original Content Rewards Initiative

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TLDR

X is discontinuing its revenue-sharing program and rolling out an Original Content Rewards Program that pays creators based on qualified impressions.

Optimixed Overview

Optimixed's original report on this story.

X has shut down applications for its legacy revenue-sharing program, with a full sunset scheduled for September 7, replacing it with a new Original Content Rewards Program designed to compensate creators for original ideas, expertise, reporting, creativity, and commentary. Under the revamped system, per Engadget's reporting, earnings will be tied to qualified impressions on original content, marking a shift in how the platform compensates its creator base.

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