Source: Search Engine Land by Anu Adegbola. Read the original article A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users…
Why every SEO team now needs a social topical map
Source: Search Engine Land
Source: Search Engine Land by Lawrence Hitches. Read the original article Your YouTube channel may already have Google Search visibility you’re not measuring. Build a social topical map from those insights.
AI makes SEO faster, but human expertise still wins
Source: Search Engine Land
Source: Search Engine Land by Jenny Lee Lynch. Read the original article The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
AI shopping starts with your product feed, not your product page
Source: Search Engine Land
Source: Search Engine Land by Wasim Kagzi. Read the original article AI shopping uses structured product data to decide what shoppers see. Here’s why your Google Merchant Center feed is key to…
Why separating brand and non-brand campaigns improves ROAS
Source: Search Engine Land
Source: Search Engine Land by Maggie Humphrey. Read the original article Strong ROAS can mask where your budget goes. Here’s how separating brand campaigns drives revenue growth and new customer acquisition.
AI is building your digital experience. It’s also making it less accessible.
Source: Search Engine Land
Source: Search Engine Land by AudioEye. Read the original article AI is generating more of the web, and it’s carrying the same accessibility gaps with it. Marketing has the leverage to close…
Daily Search Forum Recap: July 31, 2026
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google no longer requires blocking internal search result pages, but doing so may prevent server load and quality issues….
Video: Google Platform Properties Live, Google Ads Lead Journey Mapping, Microsoft Ads, ChatGPT Ads & More SEO
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google has introduced platform properties to track social media platforms like X, YouTube, TikTok, and Instagram. Google Ads has…
Microsoft Advertising Predictive Matching Moving To Search Term Matching
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Microsoft Advertising is transitioning its Predictive Matching targeting option to Search term matching within AI Max, enhancing AI-powered intent…
Blocking Internal Search Results Not In Google Guidelines But They Can Cause Issues
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google’s guidelines no longer explicitly require blocking internal search results from indexing, but John Mueller suggests doing so to…
