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Search, Shopping and Performance Max campaigns now enter Google's AI Mode in India, Kenya and eight other markets, and advertisers there cannot opt out.

Google's Search product panels now include Add to cart and Buy now buttons, while retailers' Visit site link remains at the top of the panel.

Gemini appears to have stopped tagging cited links with UTM parameters after about three weeks, and visits without a referrer now register as Direct, with Google not commenting.

Google is testing AI Mode with shopping ads grouped under one Sponsored heading, while retailers' unpaid listings get an "All products" label.

Referral traffic to surveyed publishers fell a median 22% over eight weeks in 2026, after a 10% drop in 2025, according to a publisher group's brief.

Microsoft is letting advertisers set up to 40 guidelines that govern ads written by AI.

Media buyers are scrutinizing Google search spend more closely as AI Overviews reduce clicks and fewer ad slots, while automated bidding raises CPCs during Q4.

Google may be losing its hold on discovery as more users turn to AI chatbots such as ChatGPT and Claude for answers, a shift that could hurt the company's bottom line.

People Inc. is moving toward custom APIs that give AI agents article text and key details in a simpler format instead of full HTML pages.

Clarity data across 230,511 sites shows checkout appearing in 25% of AI agent sessions versus 15% of human sessions, though the implied session base appears to be about 1.2 million rather than the 5.2 million in the headline.

Reddit's U.S. weekly active count fell in the third quarter and search referral traffic dropped significantly, though revenue rose more than 50%, as the company moves toward a logged-in experience.

SparkToro has launched Zero Click Marketing, a book co-written by its team to help marketers succeed in the zero-click era, available in hardcover, ebook, audiobook, and Kindle formats.

OpenAI has cited 20 briefs, including one from the US government, in its fight against the New York Times, while publishers claim 10.8 million works await a summary judgment ruling.