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Google is testing removing AI Mode from the Search tab bar and the Ask anything follow-up box within AI Overviews, following earlier removal of AI Mode buttons from the Google homepage.

Google put Gemini 4 Hydrogen into Search for all users on November 12 and showed advertisers IVT credits the same day.

Meta's Muse sent 59% of AI agent requests in October, Comet sent 3.6%, and 85% of agent requests landed on product and search pages.

The Internet Licensing Collective, a nonprofit publisher-led licensing group, launched with Yahoo Scout as its first commercial partner, and Yahoo Scout will pay publishers through the ILC for using their content in its AI responses.

Google appears to be restoring on-the-fly AI image generation within Search for some searchers after pausing the test last year.

The IAB cites data showing only 8.8% of visits after an AI brand mention come from the AI itself, and its new framework asks who chose the product and who can prove it.

eBay's terms, in force since June 28, require buy-for-me agents and LLM-driven bots to obtain its prior express permission, and Muse access has become patchy.

A Shift survey of 1,005 Americans finds 68% have let AI stand in for search, while 48% recoil at AI near stored IDs, and Chrome remains the first browser for 58%.

An Invoca survey of 451 U.S. marketers finds that most B2C marketers have AI agents live or in testing, but only 19% can reliably send agent conversion data back to advertising platforms.

Google has added a section called 'Highlighted on the web' to the mobile version of Google Shopping, and the outlet could not see it on desktop.

The BVDW has released a voluntary 17-part code with 94 pointers for staff using AI at work, including a suggested three-prompt cap and consent before AI meeting notes.