An independent newsroom for organic search, AIO, GEO, and digital marketing.
Daily reporting on the stories shaping organic search, AI Overviews, and generative engine optimization — tracked across the industry, prioritized by what matters, and written as a quick, clear read.
MIT and Stanford research demonstrates that AI agents can exploit and manipulate SEO metrics, requiring teams to adopt metrics resistant to gaming.
Google is now displaying external links in roughly 25% of AI Overviews, up from nearly 0%.
The UK's CMA has proposed new rules requiring Google to make it simpler for Android and Chrome users to select alternative search engines or AI platforms.
GatherUp analyzed nearly 9,000 businesses to benchmark review volumes, NPS, and star ratings across healthcare, insurance, restaurant, legal, storage & transportation, and construction sectors for 2025.
OpenAI and Go Fish Digital discuss how ChatGPT ads and generative engine optimization work together as part of a broader AI visibility strategy.
Baidu's new AI Traffic Analysis report measures click-through rate by dividing clicks by citations rather than impressions, creating a different engagement metric for AI-driven results.
MARTECH reports that independent research uncovered OpenAI's use of a persistent cookie to track ChatGPT users across advertiser websites for conversion measurement.
Google expanded AI Briefs language support to seven new languages and launched a new AI Max reporting feature for Search Ads.
Jon Miller, Marketo's co-founder, launched Phave, an AI-powered marketing automation platform designed to replace legacy systems with AI reasoning and dynamic personalization.
Google published documentation for using experiments to test AI Max campaigns against Dynamic Search Ads.
Google clarified that business owners have a four-day window to reject user-suggested edits to their Google Business Profiles before the changes auto-apply.
Meta's AI-powered Muse agent delegates some user-initiated calls to human staff rather than handling them fully autonomously.
Meta's Muse AI agent can now make purchases across Shopify stores but will not support Amazon transactions.
Bing is testing the display of site favicons alongside brand names in its shopping ads carousel.
Google updated its hreflang documentation to use uppercase language codes, but the change is purely cosmetic since hreflang is case-insensitive.
Data reveals ChatGPT ads are showing up in 47% of US desktop video gaming conversations, signaling increased ad exposure in that demographic segment.