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Google is deploying its September 2026 spam update worldwide, with completion expected to take up to two weeks.
Publisher traffic from Google Search and Discover fell 40% year-over-year, according to new reporting.
Search Console's block flattening feature makes AI Overview presence appear stronger than actual visibility, requiring practitioners to shift from position-based to outcome-based metrics.
Google has released multimodal search performance reporting in Search Console so publishers can track how their content appears in visual and multimodal search experiences.
SERoundtable reports significant volatility in Google Search rankings on September 23–24, suggesting a possible unconfirmed ranking update.
Google added a multimodal filter to Search Console that reveals which pages drive traffic from image-based searches.
Google is experimenting with moving AI Overviews from the top of hotel search results to a bottom-right panel position.
Google is rolling out a new multimodal search type filter in Search Console's performance report to help SEOs segment traffic by search modality.
B2B brands are shifting to creator video content to build credibility in an AI-driven marketplace, with creator video use among B2B companies jumping 55% over the past year.
Google Business Profiles is testing an AI feature that automatically converts text descriptions of business hours into structured format for local search results.
Google Ads now ties budget recommendations to advertisers' conversion forecasts, urging them to spend more to reach projected performance goals.
Google updated its video structured data schema to add support for the creator property and clarified which interaction types are supported in VideoObject.
Google announced R4T-Diffusion, a new query fan-out framework designed for production-scale search systems.
SERoundtable reports Google is testing a redesigned Local Service Ads format with larger images and highlight boxes to increase prominence in search results.
YouTube is integrating shopping capabilities into Ask YouTube, its AI search feature, to surface product reviews and comparisons alongside direct Q&A on watch pages.
Bing is testing a new sitelinks interface variant that displays link descriptions when users hover over individual sitelinks.
YouTube is adding custom feed options and Shorts series organization tools, plus AI features, to help creators engage audiences amid the microdrama trend.
Meta unveiled updates to its AI glasses, Muse headband, and VR devices at its annual Connect conference.