An independent newsroom for organic search, AIO, GEO, and digital marketing.

AI Overviews now appear on over 80% of Google searches, nearly tripling from 15% two years ago.

Google's spam guide now covers web app builders and generated-content tools, with guidance to noindex link-shared pages by default, alongside new Search Console alerts.

New comparison-prompt data shows brands ChatGPT rarely names without search also appear less often when it searches, even when cited pages cover them.

Google's spam guidance now advises noindexing or blocking crawling of pages made for sharing, and notes that a URL blocked in robots.txt can still be indexed.

DuckDuckGo says the UK choice screen plan for Google Android search would leave out around 30 million Android phones, and the CMA's final decision is due by the end of 2026.

Google has updated its Prevent user-generated spam on your site and platform help document to explicitly cover tools that let users publish shared pages, generated content, or web apps.

Meta has pushed back its updated business terms to November 20 following complaints to EU and UK regulators, while its permission to crawl sites tied to business users is unchanged.

Startups are building marketing automation platforms positioned as less complex, more AI-driven alternatives to Marketo, exploiting frustrations with its cost and steep learning curve.

Google is testing a change that would prevent users from clicking through to source articles within its Discover cards.

Anthropic's IPO filing reveals Claude Opus 5.5 cuts cost per task by 40%, with Enterprise users averaging under $75 monthly.

Google published a help document explaining its AI-generated review summary feature for Search ads.

Anthropic's S-1 filing reports $16.3bn of first-half revenue, no advertising model, and at least $269bn of compute owed to Amazon, Google and Microsoft, which resell its models.