An independent newsroom for organic search, AIO, GEO, and digital marketing.
Daily reporting on the stories shaping organic search, AI Overviews, and generative engine optimization — tracked across the industry, prioritized by what matters, and written as a quick, clear read.
- 1.88AnalysisSEO News & Algorithm UpdatesAI & Machine Learning in SEOAnalytics & Measurement
Search Console data from France after Google's July 22, 2026 AI Overviews rollout shows sharp click and CTR drops for many sites, while some sites held steady.
- 2.75NewsPaid Search & AdvertisingAI & Machine Learning in SEO
Google's Multiturn ads, which appear on responses to follow-up queries in AI Mode, appear to be live after Google announced them a couple of weeks earlier.
- 3.74NewsPaid Search & AdvertisingAI & Machine Learning in SEOSEO News & Algorithm Updates
Microsoft is now showing both standard search ads and shopping ads at the top of Bing AI Mode results, which was formerly called Copilot Search.
- 4.72NewsAI & Machine Learning in SEOAnalytics & MeasurementContent & Strategy
OpenAI is testing an analytics dashboard inside an unreleased ChatGPT Business Hub that shows businesses how often ChatGPT answers mention them and how many clicks those mentions send.
- 5.70NewsSEO News & Algorithm UpdatesTechnical SEO
SERoundtable reports renewed Google Search ranking volatility over the past 24 hours, following a roughly two-week calm after the October 27 update.
- 6.70NewsSEO News & Algorithm UpdatesAI & Machine Learning in SEOAnalytics & Measurement
Google opened a Search Console opt-out from its AI features to sites worldwide on August 31, following a U.K. Competition and Markets Authority conduct requirement, with page-level grounding controls due by March 3, 2027.
- 7.68AnalysisAI & Machine Learning in SEOSEO News & Algorithm UpdatesAnalytics & Measurement
A site that opted out of Google's AI features estimated that AI Overviews and AI Mode accounted for about 21% of its clicks, with a possible lift on regular listings.
- 8.65NewsAI & Machine Learning in SEOSEO News & Algorithm Updates
Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and that sites may charge AI agents less when they explain their visits.
- 9.62NewsPaid Search & AdvertisingAI & Machine Learning in SEOSEO News & Algorithm Updates
Google is testing AI-generated summaries that appear above the sponsored results group and beneath individual ad descriptions in search.
- 10.62NewsSEO News & Algorithm UpdatesAI & Machine Learning in SEOAnalytics & Measurement
Publisher Ziff Davis says organic Google referrals fell again, around 37%, and points to Search Console's AI report as part of the evidence.
- 11.62NewsSEO News & Algorithm UpdatesPaid Search & AdvertisingCareer & Industry Trends
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes a larger share of its revenue.
- 12.58NewsPaid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms
Google Ads is testing a beta Asset Activity section in the advertiser console that uses Google AI to report on asset performance, diversity, competitors, and industry trends.
- 13.55NewsAI & Machine Learning in SEOSEO News & Algorithm UpdatesAnalytics & Measurement
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
- 14.50NewsLocal SEOSEO News & Algorithm Updates
Google may be automatically adding booking links to some local business profile listings, and some of those links return 500 errors.
- 15.45NewsSEO News & Algorithm UpdatesTechnical SEOLocal SEO
Google has updated its aggregator unit and supplier unit help documents to include support for 'things to do' queries.
- 16.45NewsCareer & Industry TrendsContent & StrategyAI & Machine Learning in SEO
Anthropic, Google, Microsoft and OpenAI have agreed to support a proposed 'policy token' that lets publishers opt out of AI model training with a few lines of text.
- 17.25NewsAI & Machine Learning in SEOContent & StrategyCareer & Industry Trends
WPP agency Ogilvy launched Echo, an AI tool built with Creative Artists Agency to help marketers meet content needs while protecting consumer trust and talent rights.