The strongest off-page signals aren’t always followed links. See how content, PR coverage, and outreach can reinforce one another.
Your B2B SEO can win the click and lose the consideration
Source: Search Engine Land
Source: Search Engine Land by Dejan Predic. Read the original article The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Only 1.1% of news publisher visits come directly from AI: Study
Source: Search Engine Land
Source: Search Engine Land by Danny Goodwin. Read the original article AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
Most AI visibility gains are just technical debt repayment
Source: Search Engine Land
Source: Search Engine Land by Carolyn Shelby. Read the original article TL;DR Many perceived AI visibility gains are actually the result of addressing longstanding technical SEO issues rather than implementing new AI-specific…
Why SEO uncertainty is creating opportunities for challengers
Source: Search Engine Land
Source: Search Engine Land by Nick LeRoy. Read the original article TL;DR As SEO uncertainty grows, market challengers have a unique opportunity to close the gap with industry leaders. While some businesses…
Daily Search Forum Recap: August 13, 2026
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google has reduced the follower requirement for Search Profiles from 100,000 to 35,000 on YouTube, Instagram, and X, but…
37 Proven Ways to Use AI in Marketing
Source: SEO Blog by Ahrefs
Source: SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of 37 Proven Ways to Use AI in Marketing Generative AI tools like ChatGPT and Letaido have transformed…
Google Search Ranking Volatility Heated August 12-13
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google Search experienced a notable spike in ranking volatility on August 12-13, 2026, as detected by third-party tools, though…
Google Search Profiles Lowers Subscriber Requirements
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google has reduced the subscriber requirements for Search Profiles from 100,000 to 35,000 for YouTube, Instagram, and X, while…
OpenAI Makes ChatGPT Sources Less Visible
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR OpenAI is altering how users access sources in ChatGPT responses, moving the “Sources” button from the footer to a…
