An independent newsroom for organic search, AIO, GEO, and digital marketing.

Google has started rolling out its November 2026 core update globally, and says the rollout may take up to two weeks to finish.

Google's core update begins rolling out at 10:07 Pacific on November 10 and covers every site in every language, while Gemini 4 Carbon reaches AI Mode.

OpenAI has launched the ChatGPT Business Hub, which shows businesses analytics on mentions, profile views and clicks from ChatGPT to their websites.

Google is rolling out English-language ads in AI Mode to more than 10 new countries and launching multiturn ads for follow-up queries in the U.S.

SOCi's analysis finds average AI visibility for multi-location brands has reached 36.1%, roughly matching Google's local 3-pack, with ratings, review volume, Google Maps, and Yelp shaping which brands AI tools recommend.

Google is testing a version of the AI Overview local pack that drops action buttons, reviews, and photos from business listings.

OpenAI is letting businesses claim ChatGPT profiles through a new Business Hub, and in the U.S. e-commerce and online services businesses can publish a business agent, a labelled chat that speaks for the brand, as a free counterpart to a paid ad format it is testing.

Google released Gemini 4 Carbon, which is now available to subscribers in Google Search through AI Mode.

Microsoft Bing is testing a feature that asks shoppers a series of questions to personalize their shopping search results.

Reddit is offering new advertisers ad credits on campaigns that go live before November 20, in the U.K. and U.S., as it seeks Q4 spend.

Yahoo announced Pivot Search for Yahoo Search and moved its Yahoo Scout app out of beta, which has processed over 3 billion answers since launch.

Google's John Mueller said Google Search can take time to understand a new site's unique value before ranking it accordingly.

Google now lets users filter product review results in search to show only non-incentivized reviews, in both normal search and AI Mode.

Google's Modern Web Guidance 1.0 adds a codebase audit to its free skill set for AI coding agents.

Lenny's Newsletter's late-2026 tech job market report finds PM openings at a multi-year high while engineering openings have stalled and design roles sit at record lows.