About Optimixed

Optimixed is an independent newsroom covering organic search, AIO, GEO, and digital marketing — daily reporting on the stories that actually move the industry, not just whatever crossed the wire first.

Our story

Optimixed started as an internal tool: a way for Eric Mandell's team to stay on top of SEO news without checking two dozen sources a day. It worked well enough that other teams started using it, then other departments, then other service lines — until it was running company-wide. Optimixed is that same tool, now open to the public.

The method hasn't changed. Optimixed tracks reporting across dozens of outlets, flags when multiple outlets are covering the same story, and synthesizes it into a fast, attributed summary — ranked by what actually matters, not just what's newest.

Optimixed Exclusives

Alongside daily aggregated coverage, Optimixed publishes original reporting under the Optimixed Exclusives badge. It's a small but growing part of what we do.

Who's behind it

Eric Mandell is the founder of Optimixed. He's spent more than 20 years in SEO and organic growth, including several years as a Group Director of Organic Search at a global media and marketing agency, leading search strategy for enterprise brands across 250+ geo-language markets. Earlier in his career, he ran his own SEO and web hosting business for 16 years, working hands-on with small and mid-sized businesses before moving into agency leadership. He's spent the last few years focused specifically on how AI is reshaping search, developing strategy for visibility in AI Overviews and LLM-driven results (AEO/GEO) well before most of the industry was talking about it.

Editorial standards

Some of Optimixed's stories are AI-assisted, and we credit the outlet that broke a story first whenever we can identify it. Read our full editorial standards for how sourcing, attribution, and corrections work.

Get in touch

Questions, tips, or corrections — visit our Contact page.