Editorial Standards

This page explains how Optimixed decides what to cover, how its summaries are written, how sources are credited, and what happens when something is wrong.

How stories are sourced

Optimixed tracks reporting across dozens of outlets covering organic search, AIO, GEO, and digital marketing. When a story is worth covering, Optimixed reports on it based on the original outlet's reporting — it doesn't claim to have broken news it didn't break.

AI-assisted summaries

Some of Optimixed's stories are AI-assisted: a summary is drafted from the original source material rather than written from scratch by a reporter. That summary is grounded in what the source outlet actually reported — it isn't invented, and it isn't presented as independent verification of facts Optimixed didn't itself confirm. Every aggregated story links back to, and is attributed to, the outlet it's based on.

Multiple outlets, one story

When more than one outlet covers the same story, Optimixed surfaces that — you'll see how many outlets reported it, and which ones, on every article. Where we can identify which outlet broke the story first, we credit that outlet specifically, rather than crediting whichever version we happened to process first.

Optimixed Exclusives

Original reporting is marked with the Optimixed Exclusives badge and held to a different standard: it's based on Optimixed's own research and sourcing, not a summary of someone else's reporting. It's a small but growing part of our coverage, and we're always clear about which is which.

Corrections

If something is wrong — a misattribution, an outdated detail, a factual error — we want to know and we want to fix it. Get in touch through our Contact page and we'll review and correct it promptly.

More on who's behind Optimixed and why it exists is on our About page.