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Google announced Friday that Search is now running on Gemini 3.7 Flash, its newest AI model designed for coding and agentic tasks.
Google is experimenting with a redesigned review star display in mobile sponsored results that makes ratings more prominent.
Apple has expanded Applebot's infrastructure with over 4,600 new IP addresses to support crawling for Siri and Apple Intelligence.
SEOFOMO News benchmarked 1,000 top websites on AI-agent readiness and found most are unprepared, with an average score of 54/100 and over a third falling below 50.
Microsoft Advertising is experimenting with larger, full-block images in Bing sponsored search results.
Google is experimenting with blue hyperlinks embedded in sponsored ad descriptions that users can click directly.
Google is actively recruiting product managers focused on content automation across two U.S. offices.
Google has refined view-through conversion tracking and billing for Demand Gen campaigns with increased emphasis on video asset optimization.
Google has lowered the subscriber and follower thresholds needed for brands and creators to get a dedicated search profile.
Google is letting users remove visible watermarks from AI-generated content while keeping invisible SynthID and C2PA metadata intact.
SEOFOMO News reports that OpenAI's documentation suggests ChatGPT's Fetch Bot may not be bound by robots.txt restrictions, despite evidence of it accessing blocked sites.
Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.