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NBCUniversal, FreeWheel, and Carat pilot AI agents for streaming TV media buying

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TLDR

NBCUniversal, FreeWheel, Carat, and Newton launched a pilot using AI agents to optimize connected TV media buying and upfront commitments.

Optimixed Overview

Optimixed's original report on this story.

NBCUniversal, its SSP FreeWheel, agency Carat, and research firm Newton announced a joint effort using custom AI agents to improve streaming TV spending for brand marketers, including upfront commitments. The initiative reflects broader adoption of agentic media buying across the advertising industry.

Topics:AI & Machine Learning in SEO
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