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Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
Google Merchant Center for Agencies now supports linking up to 1,000 client accounts, an increase from undocumented limits.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.