Federal rulings in 2024 and 2025 examined Google's advertising business practices, with implications for how advertisers and SEO professionals should respond.

A new study shows social platform links appear in the majority of Google's AI-generated search results.

Google stopped displaying review rich snippets on healthcare pages, even when review schema is present.

Google is displaying WhatsApp buttons in local search panels alongside existing call, directions, and website buttons.

Google made its SynthID watermark detector publicly available for identifying AI-generated images, video, and audio.

Analysis of documentation changes and update patterns suggests Google may be preparing a major algorithm update.

Google is experimenting with calendar integration functionality in AI Overviews, though the feature remains inconsistently visible across test queries.

Google Merchant Center now includes an integration hub that lets US sellers onboard to the UCP program directly from their account.

Apple's newly announced blocklist for ad tech vendors became the unofficial headline topic at Advertising Week New York, discussed off-the-record by ad industry insiders.