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Google Gemini adds UTM parameters for clearer traffic attribution

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TLDR

Google Gemini now attaches UTM parameters to referral links, enabling site owners to track traffic from the AI platform in their analytics systems.

Optimixed Overview

Optimixed's original report on this story.

Google has added UTM parameters to referral links generated by Gemini, allowing website owners to better track and attribute traffic coming from the AI platform in their analytics tools. This addresses a key measurement gap for sites receiving visits via Google's generative engine, providing clearer insight into Gemini as a referral source alongside traditional organic search and other channels.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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