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Google Updates Performance Max Documentation on AI-Generated Text Customization

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TLDR

Google made minor grammatical updates to its Performance Max help docs, with the text customization section remaining substantively unchanged.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google refreshed its Performance Max campaign documentation, mostly with minor grammatical edits. The Text customization section, which describes how Google AI generates headlines and descriptions from landing page content and existing ads, appears to have received clarification, though the core functionality described remains the same. Barry Schwartz highlighted the changes in a side-by-side comparison document.

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