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Bing experiments with favicons on shopping ads carousel

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TLDR

Bing is testing the display of site favicons alongside brand names in its shopping ads carousel.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Microsoft is experimenting with adding favicons to the Bing shopping ads carousel, a unit that previously displayed only the site name alongside product results. The favicon addition aims to improve visual recognition and brand distinction in the ad listing.

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