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Pinterest Launches AI-Based Campaign Optimization Scores for Advertisers

35
Product announcement

TLDR

Pinterest introduced an AI-powered campaign optimization score that helps Performance+ advertisers evaluate and improve ad elements.

Optimixed Overview

Optimixed's original report on this story.

Pinterest rolled out a new campaign optimization score powered by artificial intelligence within its Performance+ offering, designed to help advertisers assess key ad components and build more effective campaigns. The feature uses AI to measure and score ad elements, enabling data-driven campaign refinement on the platform.

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