OpenAI is testing a new ad format called Sponsored Agents in ChatGPT that opens a sponsored business conversation
TLDR
OpenAI is testing a new ad format in ChatGPT that launches a sponsored business agent when users click an ad.
What this ChatGPT test means for your site
- Status
- Test
- Platform
- ChatGPT
- Affects
- Sponsored Agents, Conversion optimization with impression billing, Flexible attribution windows, Granular platform targeting
- Who
- Select US advertisers using ChatGPT Ads
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
OpenAI is testing Sponsored Agents, a new advertising format in ChatGPT that allows users to start conversations with business-sponsored agents directly from clicking ads within the platform. The format aims to create a direct engagement path between advertisers and users within ChatGPT's conversational interface.
How we got here: earlier ChatGPT coverage
- Sep 10Amazon pilots ChatGPT Ads sales through its DSP, partnering with OpenAI to simplify campaign buying
Amazon and OpenAI partnered to let advertisers buy ChatGPT ad inventory through Amazon's DSP platform in a limited U.S. pilot.
- Sep 4OpenAI expands ChatGPT Ads to Europe, India, and Middle East while adding audience, measurement, and optimization features
OpenAI is rolling out ChatGPT Ads to more countries and introducing audience targeting, conversion measurement, and optimization tools to make the platform more viable for performance advertisers.
- Aug 12OpenAI Is Testing AI-Generated Descriptive Headings Above Ads in ChatGPT
OpenAI is experimenting with AI-generated descriptive headings displayed above ads in ChatGPT responses.
- Jul 31OpenAI Rolling Out Business Agent Ads That Launch ChatGPT Conversations Instead of Web Links
OpenAI is testing a new ad format called "Agent" that sends users into ChatGPT business conversations instead of website landing pages, currently available to select advertisers.