OpenAI expands ChatGPT Ads to Europe, India, and Middle East while adding audience, measurement, and optimization features

OpenAI is expanding ChatGPT Ads to select markets in Europe, India, the Middle East, and North Africa while adding custom audience management, improved conversion matching, and product-level reporting for carousel ads. The updates include support for additional customer identifiers in conversion tracking, new audience size estimates, and a coming conversion optimization model that will bill by impression while optimizing toward specific conversion goals. OpenAI is also introducing a ChatGPT Ads Manager plugin that lets advertisers create and manage campaigns through natural-language commands within ChatGPT itself, positioning the platform as a more complete performance-advertising solution alongside traditional channels.