How it works
How Optimixed works
Optimixed turns the daily flood of SEO news into one ranked feed. Eric Mandell chooses the sources and sets the ranking rules; the pipeline applies them to every story, around the clock.
- sources tracked
- 25sources tracked
- between checks
- 30 minbetween checks
- stories this week
- 80stories this week
- no ads, no paywall
- $0no ads, no paywall
From 25 sources to one ranked feed
- 1
Monitor
Every 30 minutes, Optimixed checks 25 sources: the major search industry publications, Google's own announcements, and respected practitioner blogs.
- 2
Merge duplicates
New articles are compared against recent coverage. When several outlets report the same news, they're merged into one story that lists every outlet that covered it, crediting the one that broke it first where that can be identified.
- 3
Summarize and classify
Each story gets a TL;DR, a short summary, a topic and an article type (news, analysis, opinion and more). Summaries are AI-assisted and grounded strictly in the source article; nothing is invented.
- 4
Score importance
Each story is scored 0 to 100 for how much it matters to people doing SEO, using the rubric below.
- 5
Publish
Stories appear in the feed within minutes, filterable by topic, time period and breaking news, and always linked to the original.
How the importance score works
The importance score is judged from an SEO practitioner's point of view, not a general marketer's:
- 81–100 · Major
- Algorithm updates, ranking-factor changes, new information on how AI systems crawl and cite content, and outages in tools like Search Console.
- 61–80 · Significant
- Solid developments in core SEO areas, and paid or social changes that directly affect organic results.
- 41–60 · Notable
- Adjacent industry news with no clear tie to organic search.
- 21–40 · Routine
- Minor updates and incremental feature rollouts.
- 0–20 · Trivial
- Tangential or low-value items.
What you get
One feed instead of 20 tabs
We track 25 industry sources and check them every 30 minutes, so you don't have to visit each one.
Every story once
When several outlets cover the same news, you see one story with a list of who reported it, not the same headline five times.
Ranked by what matters
Each story gets an importance score from 0 to 100, judged by its impact on rankings, AI Overviews and GEO, not by clicks or recency.
Read it in 30 seconds
A one-line TL;DR and a short summary on every story, with a direct link to the full original article.
Always credited
Every story names and links the outlet that reported it. We summarize the industry's reporting; we don't pass it off as our own.
Free, no ads, no signup
No ads, no paywall and nothing to sign up for. Open the site and read.
Ask the newsroom
A built-in chat assistant answers questions from Optimixed's own coverage, with links to the stories it used.
Bookmarks and saved filters
With a free account, save stories for later and save the topic filters you check every day.
What we don't do
- We don't claim to break news we didn't break. Original reporting is labeled as an Optimixed Exclusive.
- We don't hide where a story came from. Every summary credits and links its source.
- We don't run ads or put coverage behind a paywall.
Keep up with SEO news in minutes
Free, ad-free and ranked by what matters: organic search, AI Overviews and GEO, in one feed.