OpenAI Rolling Out Business Agent Ads That Launch ChatGPT Conversations Instead of Web Links

Per SERoundtable, OpenAI is experimenting with a novel campaign type in its ads manager that allows advertisers to direct users to AI-powered business agent conversations rather than traditional web destinations. The system works by scraping advertiser websites to build context, then enabling creation of custom business agents with access to product feeds and data tools that can capture leads through built-in forms. The feature, discovered by LinkedIn user Juozas Kaziukėnas and reported by Barry Schwartz, is in limited rollout and not yet visible in all advertiser accounts.