Amazon pilots ChatGPT Ads sales through its DSP, partnering with OpenAI to simplify campaign buying

Amazon and OpenAI are partnering to let advertisers extend campaigns from Amazon DSP into ChatGPT Ads, managing the buying and optimization layer while OpenAI retains control over ad placement within the chatbot. Delta Vacations is among early U.S. pilot participants. Advertisers can purchase inventory on a cost-per-click or CPM basis and use product feed ads that auto-generate creative from product catalogs, with ads appearing as text and image units below organic responses. The partnership gives OpenAI access to Amazon's large advertiser base as it scales conversational advertising, while potentially attracting non-endemic Amazon advertisers—companies that use Amazon DSP for off-Amazon reach but don't sell on the platform.