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OpenAI's ChatGPT Begins Showing Two Ads From Different Advertisers in Response Footers

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TLDR

OpenAI has started displaying two ads from different advertisers in ChatGPT response footers, a shift from the single-advertiser model previously observed.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that ChatGPT is now showing multiple ads from different advertisers at the bottom of its responses for the first time. The change was spotted by Brodie Clark and shared on X and SERPAlerts, with examples showing two distinct ad units within a single result—a departure from the platform's earlier pattern of showing either one ad or multiple ads from the same advertiser. Barry Schwartz notes this suggests ad inventory health on the ChatGPT platform is improving.

Topics:AI & Machine Learning in SEO
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