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Google Adds Fact-Checking to AI Content Guidance as Gemini Links Display UTM Tags

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TLDR

Google is adding fact-checking expectations to its AI content guidance, Gemini links are exposing UTM parameters in search results, and desktop click-through rates declined in Q2.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Journal reports that Google has expanded its AI content guidance to include fact-checking requirements, signaling stricter quality standards for AI-generated material. The outlet also notes that Gemini links are displaying UTM tags in search results — a notable shift in how tracking parameters are surfaced. Additionally, desktop CTR declined during Q2, and a judge dismissed two AI-related legal suits affecting the broader AI landscape.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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