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Google Testing Tracking Parameters to Distinguish AI Overview Clicks from Regular Search Results

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TLDR

Google is testing URL tracking parameters on AI Overview links to help site owners distinguish clicks generated by the AI-powered feature from traditional search results.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google is testing the addition of tracking parameters to link URLs within AI Overviews, which would enable SEO professionals to identify when traffic comes specifically from the AI Overview feature versus the standard Google Search web results. If rolled out widely, this capability would improve attribution and analytics clarity for organic traffic sources.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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