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AI Overviews Now Appear in 83% of Branded Search Queries

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TLDR

Ahrefs' research shows AI Overviews now display on 83% of branded search queries, potentially diverting clicks away from brand websites to third-party sources.

Optimixed Overview

Optimixed's original report on this story.

Ahrefs conducted a study examining AI Overviews' prevalence in branded search results and found they appear on 83% of branded queries. The widespread presence of these overviews could reduce direct traffic to brands' own websites by highlighting third-party sources like Wikipedia and YouTube instead. This finding underscores how AI Overviews are reshaping search click distribution even for navigational queries where brands would historically dominate organic real estate.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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