Google Ads Now Limits Policy Violation Appeals to 6-Month Window

Google has restricted the appeals window for Google Ads policy violations, according to SERoundtable. The platform will no longer allow advertisers to appeal policy decisions made more than 6 months prior through the in-account appeal tool; older violations must be escalated to Google Ads support instead. The change, implemented July 21, 2026, applies to any ads that violate Google policies and have been disapproved, though the 6-month timeline gives advertisers a reasonable window to respond before losing direct appeal access.