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Google Ads Now Limits Policy Violation Appeals to 6-Month Window

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TLDR

Google Ads now prevents appeals of policy violations older than 6 months, effective July 21, 2026.

Google has restricted the appeals window for Google Ads policy violations, according to SERoundtable. The platform will no longer allow advertisers to appeal policy decisions made more than 6 months prior through the in-account appeal tool; older violations must be escalated to Google Ads support instead. The change, implemented July 21, 2026, applies to any ads that violate Google policies and have been disapproved, though the 6-month timeline gives advertisers a reasonable window to respond before losing direct appeal access.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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