Google Rolling Out Household Income Exclusions for Performance Max Campaigns

Search Engine Land reports that Google is rolling out a new feature enabling Performance Max advertisers to exclude specific household income segments directly at the campaign level. The exclusion options span from the top 10% of earners down to the lower 50%, plus an "unknown" category, giving brands in luxury goods, financial services, and premium sectors greater audience control while preserving Google's AI-driven optimization. The feature was first spotted by PPC expert Thomas Eccel in a European Performance Max campaign.