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Microsoft Advertising Moving Predictive Matching to Search Term Matching Within AI Max

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TLDR

Microsoft is consolidating its Predictive Matching targeting option into Search Term Matching within AI Max, with no immediate action required from advertisers.

SERoundtable reports that Microsoft Advertising is moving its Predictive Matching feature to Search Term Matching within AI Max, a platform update noted across Microsoft's help documentation. The shift will enhance matching capabilities through improved AI-powered intent understanding and transparency, though no specific timeline has been announced and no advertiser action is currently needed.
Read full article at SERoundtable
Topics:AI & Machine Learning in SEO
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