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Google Beta Tests Handle Swapping Feature for Search Profiles

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TLDR

Google is beta testing Handle Swapping, a feature that lets creators switch their Search Profile handle to any of their linked verified social media accounts.

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Optimixed's original report on this story.

Google is currently testing a new feature called Handle Swapping within its Search Profiles service, according to SERoundtable. The capability allows creators to change their profile handle to match any of their linked and verified social platforms, with beta access limited to creators who have multiple verified accounts connected to their profile. Per early access documentation shared by beta tester Damien Andell, Google plans a "very soon" public launch, building on Search Profiles' official debut in June as a dedicated space for publishers to showcase content and connect with audiences across platforms.

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