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Google Appeals EU Mandate Requiring It to Share Users' Search History

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TLDR

Google is challenging an EU Digital Markets Act ruling that would require it to share anonymized search history data with competitors.

Optimixed Overview

Optimixed's original report on this story.

Google has formally appealed the European Commission's Digital Markets Act mandate requiring the company to share search history data with competitors, citing concerns about insufficient anonymization and weakened security protections. The appeal contests a decision that could allow rival search engines and tools access to user search patterns, a development that could reshape competitive dynamics in search and SEO tooling.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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