Google Revising Gambling Advertising Certification Standards and Application Forms on August 26, 2026
TLDR
Google is overhauling its gambling ads certification process and requirements effective August 26, 2026, requiring new application forms and stricter compliance standards across all gambling verticals.
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SERoundtable reports that Google is updating its Ads gambling certification applications and standards for online casinos, non-casino games, and social casino games, with new forms going live on August 26, 2026. All new applicants must use the revised process, which introduces stricter prerequisites—including valid local licenses for every targeted region, mandatory destination site compliance with age warnings and addiction resources, and clear display of licensing details. Advertisers must recertify upon any material changes to their application information, or face account suspension.