Google Updates Review Snippets Guidelines to Ban Fake and Undisclosed Incentivized Reviews
TLDR
Google updated its review snippets structured data guidelines to explicitly prohibit fake reviews and undisclosed incentivized reviews in markup.
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SERoundtable reports that Google refined its review snippets structured data documentation to include a clearer prohibition against fake or undisclosed incentivized reviews. The update specifies two categories of violations: reviews not based on genuine product or service experience, and reviews written in exchange for compensation (money, discounts, vouchers, or free products) without clear disclosure. The change brings structured data requirements into closer alignment with Google Business Profiles policies and aims to improve user review transparency.