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Google Expands AI Max for Shopping Campaigns With Text Customization and URL Expansion

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TLDR

Google is rolling out expanded AI Max capabilities for Shopping campaigns, including text customizations, URL expansion, and conversion lift estimates.

Optimixed Overview

Optimixed's original report on this story.

Google's AI Max feature for Shopping campaigns is now seeing wider availability with new text customization and final URL expansion features, per reports shared on LinkedIn by users Arpan Banerjee and Thomas Eccel. The expanded functionality, which arrived in Standard Shopping Campaigns, adds conversational intent handling, format flexibility, and controls alongside performance uplift estimates showing average conversion improvements when asset optimization is enabled, SERoundtable reports.

Topics:AI & Machine Learning in SEO
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