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Google Expands Merchant Center Dashboard With AI Summary Insights, Search Suggestions, and Chat History

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TLDR

Google continues rolling out AI features across Merchant Center, adding dashboard summaries, search suggestions, and chat history access.

Optimixed Overview

Optimixed's original report on this story.

Google is layering more artificial intelligence throughout its Merchant Center portal, following earlier additions of Merchant Advisor and AI performance reports. Per SERoundtable, the new features include AI-powered summary insights, a search box with query suggestions, and a section displaying previous chat conversations—updates first spotted by SERP Alerts and shared via X by Brodie Clark.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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