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Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
Google Merchant Center for Agencies now supports linking up to 1,000 client accounts, an increase from undocumented limits.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
Google has updated ad requirements for YouTube and Discover Feed placements.
Google is consolidating Travel campaigns into its standard Search campaigns format.
Google has fully rolled out generative AI performance reports in Search Console and is testing new ad features including advertiser summaries and AI dashboard tools.
Google is testing a new mobile search layout that displays advertiser names and favicons at the top of sponsored ad groups.
Google will automatically migrate all Travel campaigns to new Search campaigns for Travel starting Q3 2026, though advertisers can transition earlier.
Google is testing anchor text links in Ads descriptions, a text disclaimer override for pinned descriptions, and a Handle Swapping feature for Search Profiles.
Google is testing keyword-rich hyperlinks within ad descriptions that point to the same landing page as the main ad title.
Google's Ad Preview and Diagnosis tool is broken, displaying an unremovable reCAPTCHA that prevents users from previewing their ads in search results.
Search Engine Land reports that Google has published official guidance on how to format and use text disclaimers effectively in Search ads.
SERoundtable recaps Google's platform properties rollout, AI Overview prevalence, and major feature updates to Google Ads, plus moves from Microsoft Ads and ChatGPT.
Google is rolling out D-U-N-S number requirements for Local Service Ads verification in select US verticals, though alternative documents are accepted if a D-U-N-S cannot be obtained.
Google is extending its AI-generated description experiment from Search ads to Shopping and Product ads, raising questions about advertiser control and campaign performance.
Google is testing AI-generated product descriptions on shopping ads, extending an experiment that already frustrated advertisers worried about click-through rate effects.
Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.
Google is overhauling its gambling ads certification process and requirements effective August 26, 2026, requiring new application forms and stricter compliance standards across all gambling verticals.
Google has replaced its Comparison Listing ads with CSS Product Listing ads, which appear alongside merchant listings in shopping carousels.
Google is discontinuing the Related Search ad format for AdSense auto ads effective August 6, 2026, with no action required from publishers.
Google's AI Max is now live with 500,000+ advertisers and is turning complex, previously unmonetized searches into ad inventory through improved intent matching.
Major publishers are considering blocking Google Search over declining traffic value while the EU fined Google $1B for DMA violations.
Google has released Ads API v25, a major update bringing new reporting features and goals support across campaigns, planning, conversions, and more.
The EU fined Google €890 million ($1B) for self-preferencing its own services in Search results and restricting app steering on Google Play, with 60 days to comply or face penalties up to 5% of global turnover.
Google's Q2 2026 search ad revenue grew 14.5% to $81.6 billion, driven by AI Overviews and AI Mode adoption.
Google deployed Gemini 3.5 Flash-Lite to Search, a court dismissed its scraping lawsuit against SerpApi, and Google Ads enforced new appeal deadlines and reorganized features.
Google Ads now prevents appeals of policy violations older than 6 months, effective July 21, 2026.
Google is consolidating Local Services Ads into its main Google Ads platform via a new Performance Max campaign type, rolling out in phases from August 2026 through 2027.
Google made minor grammatical updates to its Performance Max help docs, with the text customization section remaining substantively unchanged.
Bing is testing an image section within its shopping panel display, spotted by a user but not yet widely replicated.
Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.
Google explicitly warns Shopify merchants not to uninstall and reinstall the Google & YouTube app, as the Content API to Merchant API migration will happen automatically by August 18.
Google softened its guidance on AI label placement in image ads, moving from a specific 5.5% margin rule to vaguer language about avoiding corners.