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Google Merchant Center for Agencies Expands to Support 1,000+ Client Accounts

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TLDR

Google Merchant Center for Agencies now supports linking up to 1,000 client accounts, an increase from undocumented limits.

Optimixed Overview

Optimixed's original report on this story.

Google updated its help documentation to confirm that agencies using Merchant Center for Agencies can now link up to 1,000 client accounts to a single agency account. SERoundtable reports the change was announced via an updated help document, though Google had previously not publicly stated a specific account limit. The feature, which rolled out globally in May 2026, continues to expand its capabilities for multi-account management.

Topics:SEO News & Algorithm Updates
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