Google Experiments With Hyperlinked Anchor Text in Google Ads Descriptions
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SERoundtable
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News
TLDR
Google is testing keyword-rich hyperlinks within ad descriptions that point to the same landing page as the main ad title.
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Optimixed's original report on this story.
SERoundtable reports that Google is experimenting with adding hyperlinked anchor text to sponsored search ad descriptions, with clicks routing to the same destination as the main ad URL. The test, spotted by LinkedIn user Nayan Prakash, appears to select which text to hyperlink based on search intent, and Barry Schwartz notes the change could meaningfully improve click-through rates if rolled out broadly.
Topics:SEO News & Algorithm Updates
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