Optimixed Search News

Google Experiments With Hyperlinked Anchor Text in Google Ads Descriptions

55
News

TLDR

Google is testing keyword-rich hyperlinks within ad descriptions that point to the same landing page as the main ad title.

SERoundtable reports that Google is experimenting with adding hyperlinked anchor text to sponsored search ad descriptions, with clicks routing to the same destination as the main ad URL. The test, spotted by LinkedIn user Nayan Prakash, appears to select which text to hyperlink based on search intent, and Barry Schwartz notes the change could meaningfully improve click-through rates if rolled out broadly.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
Was this useful?
Share

Related articles

Google Enforces AI Max Migration for Search Ads

Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.

Paid Search & AdvertisingSEO News & Algorithm UpdatesAI & Machine Learning in SEOTools & Platforms72
News

Google Ads Ditches Manual Language Targeting in September

Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.

Paid Search & AdvertisingAI & Machine Learning in SEOSEO News & Algorithm Updates62
News

Google Removes Manual Language Targeting from Search Ads

Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.

Paid Search & AdvertisingSEO News & Algorithm UpdatesTools & Platforms72
News

Google Updates Ad Rules for YouTube and Discover

Google has updated ad requirements for YouTube and Discover Feed placements.

Paid Search & AdvertisingSEO News & Algorithm UpdatesTools & Platforms35
News