Google Removes $50,000 Spending Barrier for Lead Form Assets, Expands Access
TLDR
Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.
Optimixed Overview
Optimixed's original report on this story.
Search Engine Land reports that Google has quietly updated its Lead Form assets documentation, eliminating a longstanding $50,000 minimum spend threshold that previously blocked smaller advertisers from the format. The update also simplifies eligibility to focus on advertiser reputation and verification, adds Zapier integration for no-code lead delivery to CRMs, clarifies 60-day lead data retention, and expands availability to over two dozen additional countries including Croatia, Estonia, and Morocco.