Optimixed Search News

Google Moving Travel Ads to Standard Search Campaigns

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TLDR

Google is consolidating Travel campaigns into its standard Search campaigns format.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Land reports that Google is migrating Travel ad campaigns to the Search campaigns structure. The shift represents a consolidation of Google's ad product formats, requiring Travel advertisers to adapt their campaign management and structure going forward.

Topics:SEO News & Algorithm Updates
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