Google Testing Advertiser Names and Favicons Above Sponsored Ad Groups

SERoundtable reports that Google is experimenting with placing advertiser names and favicons directly beneath the "Sponsored results" header in mobile search results, giving users a preview of which businesses appear in the ad group before they scroll to individual ads. The test, spotted by Sachin Patel, appears designed to work with Google's grouping feature that lets users hide or show ads, though the long-term impact on click-through rates remains unclear.