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Google Now Testing AI-Generated Descriptions on Shopping Product Ads

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TLDR

Google is testing AI-generated product descriptions on shopping ads, extending an experiment that already frustrated advertisers worried about click-through rate effects.

SERoundtable reports that Google has extended its AI-generated description experiment from sponsored search results to shopping and product ads. The test, initially confirmed by a Google spokesperson as a small pilot designed to help users make more informed purchase decisions, prompted considerable advertiser concern when first spotted on standard search ads—and now appears on the shopping format as well, drawing fresh worry that the auto-generated text could suppress clicks to paid listings.
Read full article at SERoundtable
Topics:SEO News & Algorithm Updates
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