Google Local Services Ads Transitioning Into Google Ads Platform With New Performance Max Campaign Type
TLDR
Google is consolidating Local Services Ads into its main Google Ads platform via a new Performance Max campaign type, rolling out in phases from August 2026 through 2027.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Google Local Services Ads will transition into the main Google Ads platform, with the first phase launching in August 2026 for select home and storefront service businesses in the US, expanding through late 2026 and completing in 2027 for remaining international accounts. The migration introduces a new Performance Max campaign type optimized for pay-per-lead goals while maintaining the pay-per-lead model and exclusive placement on Google Search and Google Maps, though advertisers will face changes including conversion from weekly to daily budgets, deprecation of manual bidding, and loss of historical performance data in the new interface.