Google Swaps Comparison Listing Ads for CSS Product Listing Ads in Shopping Results

SERoundtable reports that Google has quietly replaced Comparison Listing ads with CSS Product Listing ads, evidenced by a redirect of the old support URL to a new help document with substantially updated content. The new ads display product images, titles, prices, and offer counts in Google search results carousels, allowing CSS (Comparison Shopping Services) partners to compete with merchants on a non-discriminatory basis, though Barry Schwartz notes no formal announcement has been released by Google yet.