Google Platform Properties Now Live; Ads Features, AI Overviews & Ad Platform Updates

Barry Schwartz's weekly video recap at SERoundtable covers a series of confirmed updates: Google has fully activated platform properties tracking X, YouTube, TikTok and Instagram; nearly half of all Google searches now display AI Overviews; and Google Ads has introduced lead journey mapping, a budget panel, new bidding strategies, and household income exclusion options for PMax campaigns. Microsoft Advertising is shifting predictive matching to search term matching and reported 10% growth in search ad revenue, while ChatGPT Ads Manager rolled out budget changes and new ad formats—all developments that reshape how marketers approach search and paid channels.