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Google Sets September Deadline for AI Max Migration of Legacy Search Campaign Features

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TLDR

Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Land reports that Google has announced specific dates for automatically upgrading legacy Search campaign structures to AI Max. Beginning September 1, campaigns using Campaign-level Broad Match or Automatically Created Assets will be migrated, with Dynamic Search Ads transitioning the following February. The company already blocked creation of these legacy features on August 3, and future API versions will no longer support them, requiring developers to update integrations now to avoid disruption.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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