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Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
Gary Illyes clarified that hreflang alternate URLs are stored as variants rather than indexed pages in the traditional sense.
Google Search Console's new Platform properties feature lets SEO teams see exactly how YouTube, Instagram, and TikTok content ranks in Google Search—often unexpectedly well.
Google has formally removed the requirement to block internal search results from its guidelines, but John Mueller advises continuing the practice to avoid server load and quality issues.
A Google Business Profiles bug is causing both new and previously approved products to revert to pending status across multiple accounts with no official fix announced yet.
Google's John Mueller and Martin Splitt discuss blocking internal search result pages to prevent infinite crawl traps and database overload.
Google responded to criticism of inconsistent AI Overview responses on race-related queries by deflecting blame to source websites rather than acknowledging responsibility for the AI-generated answers.
Google has made Platform Properties available worldwide, letting creators track how their social and video content performs across Google's discovery surfaces.
Google's robots.txt recrawl feature in Search Console is throwing errors for multiple users, though the issue appears intermittent.
Google has updated its crawling infrastructure documentation with fresh recommendations for optimizing crawl budgets.
Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.
Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.
Google's search leaders claim AI features drive billions of weekly clicks to websites, but Barry Schwartz notes this conflicts with data showing search traffic and CTR are actually declining.
Google is rolling out app integrations in AI Mode, letting users complete shopping, design, and music tasks directly within Search results.
Google is piloting an AI Performance Insights report in Merchant Center that shows how products perform in AI Mode and AI Overviews, with metrics like share of voice and query frequency.
SERoundtable reports potential Google Search ranking volatility around July 11, with SEO community members noting reversals in sites hit by January 2026 updates.
A YMYL site is being heavily cited by ChatGPT despite having zero visibility in Google organic search, suggesting AI models and search engines may be evaluating and ranking content differently.
Google introduced a new spam policy on April 13, 2026 targeting back button hijacking, a deceptive practice that traps users on sites to boost ad impressions.
Anthropic's Claude watermark can verify AI authorship when present, but its absence doesn't prove content is human-written.
OpenAI is moving the ChatGPT sources button from a visible footer position to a hidden three-dot menu, potentially reducing click-through visibility to cited sources.
Google filed an amended complaint against SerpApi after its original lawsuit was dismissed, now focusing on anti-bot circumvention and unauthorized use of licensed content.
Google is extending its AI-generated description experiment from Search ads to Shopping and Product ads, raising questions about advertiser control and campaign performance.
Mark Zuckerberg claims Meta's AI investments are delivering faster revenue growth, though skeptics question the long-term payoff.
SEO tracking tools detected ranking volatility over the July 18-19 weekend, though Google has not confirmed a new update.
Google has updated its guidance to clarify that third-party SEO tools are not officially endorsed and addressed generative AI optimization practices.
60–70% of AI users are tapping AI for local search, though trust and frequency questions remain, keeping Google central to the customer journey.
Google is accepting extension requests to delay the August 18, 2026 sunset of its Content API for Shopping, with businesses able to apply for delays until October 15 or December 31, 2026.
Google is deploying generative AI in Performance Max to automatically resize video ads into missing aspect ratios, with an opt-out deadline of September 4th.
Google's August 17 Smart Bidding rollout will fundamentally alter how Target CPA and Target ROAS bidding work, prompting PPC professionals to reconsider long-established strategies.
Anthropic's Claude is watermarking AI-generated content, but Ahrefs' research suggests this won't meaningfully impact SEO since Google ranks AI content already.
Google is removing manual language targeting from Search and Performance Max campaigns in September 2026, replacing it with AI-driven automatic language matching based on user context.
Google has launched a reporting feature allowing users to flag owner responses to reviews for violations like profanity, harassment, discrimination, or personal information disclosure.
Google's Search Console sometimes designates spammy sites as the canonical URL for legitimate domains, though Google says the selection typically resolves within weeks.
A court has allowed a lawsuit challenging a toxic backlink campaign to move forward, potentially establishing a legal framework for addressing negative SEO attacks.
Google has updated Merchant Center to include cross-platform reporting features for e-commerce sellers.
Google amended its lawsuit against SerpApi to emphasize protection of licensed content from partners like Reddit who explicitly restricted third-party extraction.
Google is revamping Merchant Center performance reports on August 24 with four updates including YouTube affiliate separation, definition alignments, expanded ads reporting, and new segmentation options.
Google is testing keyword-rich hyperlinks within ad descriptions that point to the same landing page as the main ad title.
Google's Ad Preview and Diagnosis tool is broken, displaying an unremovable reCAPTCHA that prevents users from previewing their ads in search results.
Microsoft will retire Bing Webmaster Tools' legacy SOAP/POX APIs on August 31, 2026, requiring users to migrate to the REST/JSON API version.
Reddit topped 130M daily active users in Q2 2026 with 61% YoY revenue growth, though the platform increasingly relies on search engine and AI chatbot traffic rather than direct visits.
Snapchat is removing wholly AI-generated videos from Spotlight recommendations while preserving human-created and AI-enhanced content.
LinkedIn is testing a feature letting users report posts and comments they believe are AI-generated, while removing its 'enhance your post' AI tool to combat inauthentic activity.
OpenAI is developing a new ad format native to ChatGPT that allows ads to launch AI agents rather than direct users to external links.
SERoundtable recaps Google's platform properties rollout, AI Overview prevalence, and major feature updates to Google Ads, plus moves from Microsoft Ads and ChatGPT.
OpenAI is testing a new ad format called "Agent" that sends users into ChatGPT business conversations instead of website landing pages, currently available to select advertisers.
Google is rolling out D-U-N-S number requirements for Local Service Ads verification in select US verticals, though alternative documents are accepted if a D-U-N-S cannot be obtained.
Google is testing a "Related searches based on your browsing" feature that may pull from Chrome history beyond traditional search data.