Reddit Reaches 130.3M Daily Active Users While Revenue Grows 61% Year-Over-Year
TLDR
Reddit topped 130M daily active users in Q2 2026 with 61% YoY revenue growth, though the platform increasingly relies on search engine and AI chatbot traffic rather than direct visits.
Optimixed Overview
Optimixed's original report on this story.
Reddit reported 130.3 million daily active users in Q2 2026, up 3.5 million from the prior quarter, along with 61% year-over-year revenue growth to $805 million, per Social Media Today's coverage of the company's earnings update. The platform's unusual weekly-to-daily user ratio (around four to one, versus the typical two to one across social media) reflects how Reddit is being mined by search engines and AI tools for authentic human perspectives, a dynamic CEO Steve Huffman called valuable for advertisers but also acknowledged creates dependency on third-party referrals amid "choppy" Q2 search traffic.