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Google Announces Crackdown on Back Button Hijacking Spam

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TLDR

Google introduced a new spam policy on April 13, 2026 targeting back button hijacking, a deceptive practice that traps users on sites to boost ad impressions.

Google has issued a formal policy against back button hijacking, wherein site owners prevent users from returning to their previous page to keep them engaged on high-ad-density content. Per the GSQi Blog, the announcement covers how 25 publishers responded after the policy went live, offering insight into compliance efforts across the publishing industry.
Read full article at GSQi Blog
Topics:SEO News & Algorithm Updates
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