Google's Upcoming Smart Bidding Changes Trigger Industry-Wide Concerns Over Target CPA and ROAS Strategies

Google is running a small experiment to serve Search ads with restrictive match types through its AI mode.

Google will allow alcohol advertisers to use personalized targeting on YouTube starting October 30, where local laws permit, while maintaining age and health-related restrictions.

OpenAI is rolling out ChatGPT Ads to more countries and introducing audience targeting, conversion measurement, and optimization tools to make the platform more viable for performance advertisers.

Google has extended Waze Ads availability from the US to 42 countries total.