Friday, July 24, 2026

ChatGPT Ads now supports conversion bidding, geographic exclusions, and bulk campaign management tools.

Google Ads Editor 2.13 now supports AI Max in Shopping campaigns, bringing automated text generation and other AI features to offline campaign management.

Google is testing household income exclusion options in Performance Max campaigns, allowing advertisers to filter users by income bracket at the campaign level.

Google is shifting search from an information engine to an agent-driven system, with Gemini Flash-Lite powering improved AI Overviews and upcoming integrations with shopping and app functionality.

Google clarified review snippet structured data guidelines to explicitly prohibit fake reviews and those with undisclosed incentives.

An audit of 71 Canadian businesses found that AI search systems can verify only 16% of business identity on average, due to technical and structural gaps most businesses can fix.

Google expands AI Max to shopping campaigns with new customization options while rolling out additional AI features across Google Merchant Center.

Google continues rolling out AI features across Merchant Center, adding dashboard summaries, search suggestions, and chat history access.

Bing is testing a blur/fade effect on related search suggestions to highlight the hovered option and reduce visual clutter.

Google is rolling out expanded AI Max capabilities for Shopping campaigns, including text customizations, URL expansion, and conversion lift estimates.

Google Ads now offers AI-powered conversion measurement recommendations directly in the Conversion Summary dashboard.

Google is overhauling its gambling ads certification process and requirements effective August 26, 2026, requiring new application forms and stricter compliance standards across all gambling verticals.

Google has replaced its Comparison Listing ads with CSS Product Listing ads, which appear alongside merchant listings in shopping carousels.

Google is discontinuing the Related Search ad format for AdSense auto ads effective August 6, 2026, with no action required from publishers.

Agencies now need to measure client visibility, positioning, sentiment, and citations in AI search engines—and AgencyAnalytics has built tools to do it.