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Google Updates Review Snippet Guidelines to Prohibit Fake and Undisclosed Incentivized Reviews

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TLDR

Google clarified review snippet structured data guidelines to explicitly prohibit fake reviews and those with undisclosed incentives.

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Optimixed's original report on this story.

Search Engine Land reports that Google has updated its review snippet structured data documentation with new guidance explicitly forbidding the inclusion of fake or undisclosed incentivized reviews in markup. The directive covers reviews not based on genuine product or service experiences and those offered in exchange for benefits without clear disclosure—examples Google provided to reinforce existing policy against deceptive practices that affect rich results and Knowledge Panel eligibility.

Topics:SEO News & Algorithm Updates
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