Google Ads AI Max Expands to Shopping Campaigns; Merchant Center Rolls Out Additional AI Features

SERoundtable's daily forum recap highlights several Google ads and merchant updates. Per the reporting, Google Ads' AI Max for Shopping campaigns is expanding beyond its May closed beta launch to include text customizations and final URL expansion, and Google Merchant Center is adding AI summary insights, search suggestions, and chat history features to its dashboard. The outlet also noted that Google is replacing Comparison Listing ads with CSS Product Listing ads and discontinuing the related search format for AdSense auto ads on August 6, 2026.