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Google Ads Editor 2.13 Brings AI Max Support to Shopping Campaigns With New Performance Features

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Product announcement

TLDR

Google Ads Editor 2.13 now supports AI Max in Shopping campaigns, bringing automated text generation and other AI features to offline campaign management.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Land reports that Google Ads Editor 2.13 is rolling out with full AI Max support for Shopping campaigns, allowing advertisers to use automated text generation, URL expansion controls, and brand lists without leaving the offline editor. The release also adds Performance Max retention goals, expanded Demand Gen features, Maps placement support, and new AI-generated content disclosure controls, while retiring the ability to create new Video Action campaigns.

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